When it comes to education marketing, there’s a lot to consider – and that includes social media. It’s an effective and versatile way to reach potential students and engage with current ones, but it’s not a one-size-fits-all platform and you should use a variety of tactics to get the best results.

There https://shout-media.ca/educational/ are a lot of ways to make your school’s social media stand out from the crowd, including using paid advertising. Facebook targeting makes it easier to target ads based on demographics, interests and behaviors, so you can be sure that your message is seen by the right people.

The University of Michigan proved this with a viral video that taps into the current political climate and showcases the campus’s locations. It’s a win-win for both the school and its marketing team, and it’s a great example of how to leverage unexpected opportunities.

TikTok: This app is the #1 most downloaded in the App Store, and with its young target audience (about 66% are under 30), it may be a good place to promote your school’s USPs. It’s also a great tool to use to build community among current students and faculty members.

Twitter: This platform is primarily used for short-form text posts and isn’t the most appropriate for sharing video content, but it does provide a great way to interact with people in the education sphere. It’s also a great place to share information about upcoming events and important announcements, so be sure to keep up with this platform.

Facebook: This is a platform known for posts that go viral – and with millions of reactions, shares and comments, you can be sure to attract attention. You can ask questions, host polls, offer rewards, and more to generate interactions.

Creating a personalised experience is key to engaging with students. That’s why you should create an engaging, unique and consistent brand voice across your social media accounts to give your audience a sense of who you are as a school.

Videos are an essential part of your social media content strategy, and YouTube is a popular choice. It’s a good idea to include a link to your YouTube channel in your social media profiles and encourage followers to subscribe.

Answering your followers’ burning questions is an essential element of your social media strategy, as it provides a point of contact for them and helps to build trust with prospective students. Today’s technology enables users to search and find the answers to their questions within seconds, so you should be prepared to answer them as quickly as possible on your social media platforms.